It’s that time when everyone who loves cannabis can smell the sharp, unmistakable aroma that emanates from an open jar of flower or cracks in the seal of an all-new cart. It’s not just about smell. It’s mood and memory rolled into one. This experience is only possible due to terpenes. And not just any terpenes. These are those that are extracted directly from the cannabis plant. Terpenes derived from cannabis have become the secret ingredient for anyone looking to improve the quality of their products, flavor and authenticity.

Image credit: massterpenes.com

For a long time, the manufacturers of products relied heavily on terpenes from botanicals to create the essential cannabis flavor. On paper, it was logical. It was feasible to make common strain profiles through removing limonene or pinene directly from the pine and orange trees. But the results were not always up to the expectations. The terpene blends were aromatic initially, but lacked the depth, soul and longevity of cannabis’ counterparts. They degraded rapidly and eventually smelt like air freshener instead of fresh flower.

Here’s where pure cannabis-derived terpenes come into play. They’re derived directly from the cannabis plant and include not only the dominant components that create a strain’s signature smell, but also subtle, additional notes that the botanical sources cannot duplicate. It’s more than just about the flavor, it’s also about capturing the strain’s essence.

One innovation pushing this even further is the use of live resin terpenes. Terpenes are extracted directly from the plant after they have been harvested instead of from dried or curled cannabis. The process of fast-freezing creates volatile molecules that would otherwise escape. The end result is a terpene profile that feels brighter, deeper and more like of what the original strain intended.

Terpenes derived from cannabis aren’t just great to taste. They also offer additional benefits. The terpenes are responsible for what researchers and consumers call the effects of the entourage, or the subtle interplay between cannabinoids (cannabinoids) and terpenes that could affect the experience overall. For example, a product containing OG Kush terpenes can deliver an enhanced experience or a sense of familiarity due to the supporting compounds preserved within the extract.

Transparency becomes increasingly popular as consumer awareness increases. The lookup for THC isn’t any restricted to a few numbers. Consumers are taking note of ingredient lists and analyzing the products. They are also looking for cannabis-derived terpenes that have specific information about the source and extraction. Companies that adhere to the requirements of this standard and provide uncut, non-blended, specific strain terpene profiles will be rewarded by the industry’s trust and loyalty to customers.

This is especially important in a market with so many options. The authenticity of a product is becoming more important in a market in which so many fighting for attention. While artificial flavors and botanical combinations might grab people’s attention at first try it is the distinct taste of cannabis-derived compounds that keep them coming back.

Mass Terpenes has become a market leader with hemp-derived as well as live resin products which cater to different budgets. Their CDT range has become a well-known option for extractors. Vape makers and also curious consumers who want to capture cannabis’ true essence.

Aroma isn’t the only factor that is important. It’s about connecting. Terpenes can have a bigger impact on the way you experience life than you be aware of, whether you’re creating a product to sell or simply smoking a joint following a long workday. When you choose terpenes that are pure cannabis will give you clarity as well as a deep and honest relationship to the plant. The most potent of components are the terpenes.